How Video Marketing Can Benefit Your Business

Content is king, and today the use of video marketing is one of the best ways to reach your desired audience and show your brand, service, or product out to the world.

Video marketing isn’t just about making sales. You can use video marketing to welcome more website visits, social media engagement, and email signups.

As humans, we’re visual creatures, so it’s not a surprise that we love watching videos. Video is an essential marketing tool for businesses and marketers, and if your brand isn’t making the most of it, you’re missing out.

The growing trend in video preference over written content presents an excellent opportunity to connect with your customers better than ever.

Do you need more convincing? Here are just a few reasons how marketing can benefit your business.

Higher conversion rates

Did you know that just placing a video on a landing page can boost the conversion rate by 80%? And that including a video in an email can increase the click-through rate by 200%-300%?

Nowadays, people expect to come across videos on your brand’s website or social media pages. And when they do stumble across a video, they’re highly likely to watch them.

Many internet shoppers now seek product-related videos before buying anything, and most believe that demo videos are helpful. So, if you have a product or landing page that isn’t gaining the traction you’d like, it sounds like it’s time to add a new demo or explainer video.

So, why are videos so helpful in boosting conversion rates? While there may be several reasons, one is that videos help keep browsers on your page for longer.

Improved Customer Connection

Business commercials and videos help your brand improve relationships with customers and develop trust with potential clients. Most people have an easier time understanding a connection when they view other people speaking to them directly.

Compared to content writing, which typically involves black text against a white background, video champions every time. Likewise, it’s psychologically harder for someone to switch off a video than to stop reading text.

Videos create emotions online better than any other type of content. You can develop the tone of voice, music, and facial expressions exactly to your liking. This versatile marketing tool can help humanize your business.

Creates Brand Awareness

Marketing videos work wonders for boosting brand awareness, which is an essential part of any marketing campaign. You can plan a video to tell a brand story, show off employee interviews, and share behind-the-scenes footage.

By creating videos, you can show existing and potential clients and customers all about your brand. This will help viewers connect to your brand and see that they may share similar values.

Remember, when it comes to brand awareness, a picture is often worth a thousand words, but a video is worth at least twice as much.

Benefits the Funnel Journey

Your potential audience is probably using YouTube to make buying decisions. After all, video product reviews are a lot more popular than textual reviews as they deliver genuine and honest insight into the product and provide a unique chance to see how it appears and works in real life.

Adding product videos on the website landing pages also encourage potential customers to make a decision. Most customers prefer to watch a video about a product they may buy rather than read about it. With so much video content available, we may now reach the point when consumers lose interest in a product if it doesn’t come with video footage.

As a result, video marketing can help benefit and quicken the sales funnel journey.

Complements Other Marketing Strategies

The great news is that it’s not hard to add videos to your current marketing strategies. While professional videos are excellent, you don’t need to spend too much money on video content if you don’t have the budget.

For example, you can create a video version of your blog page and incorporate it to your blog page or post it to YouTube with a link to your website.

You can also incorporate video into your email marketing campaigns. Just including ‘video’ in the subject line of your emails can boost click-through rates to your website and reduce un-subscriptions to your mailing list.

Great for SEO

Google has been promoting the significance and importance of video content for almost 15 years. As a result, including videos on your website can help it welcome higher rankings.

Videos are an excellent weapon in the hands of an SEO expert. Did you know that you can boost your website visits by including your link to the description of accurately optimized videos that are targeted at your audience?

Are You Ready To Start Video Marketing?

Video marketing isn’t new, but it’s certainly becoming more accessible. People are consuming more video content than ever, and it’s in your company’s best interests to jump on the bandwagon. That way, your brand can enjoy higher returns after creatively using video to support your business goals and customer requirements.

If video marketing hasn’t become an important part of your marketing campaign yet, it’s time to welcome all the advantages it offers. The high ROI of video marketing can help your receive impressive marketing results.

For more information and advice about video marketing and how it can improve your brand, please contact us today. Here at Highlights Media, we offer high-quality video marketing services customized to the needs of every client.

Learn more about our video services here.

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