Chad Johnstone

Chad has worked in the broadcast industry at television stations, with advertising agencies at video production companies and the non-profit arena with the production of a television program distributed worldwide. He has worked as a Producer, Director, Editor, Writer, Announcer and even applied layers of makeup as needed. Chad founded Highlights Media in 2007 and has continually grown the business by providing top quality video production for his clientele. In 2018 he led the company into updating all their equipment to 4k.

video marketing strategies

5 Video Marketing Strategies for Small Businesses in Milwaukee

Marketers all across America are turning towards video. And it’s easy to see why.  Small businesses in Milwaukee can use video marketing strategies to give their business a boost. This article will explain why video marketing is a good idea and some simple strategies to incorporate video marketing in Milwaukee.  Why Use Video Marketing? Video …

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video marketing for business

Video Marketing For Business in Milwaukee: 10 Reasons Why It Matters

Are you an entrepreneur, a small business owner, or a large corporation in the Milwaukee area looking to grow your digital presence?  Do you want to find a new way to meet your target audience with a new product or service? Perhaps you have been trying to find the best way to market yourself and grow …

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video marketing strategy

5 Ways Manufacturing Companies Could Benefit From A Video Marketing Strategy

What was the last amazing video you watched? How about the last amazing blog post you read? If you’re like most people, you probably had a much easier time thinking of the video than the blog post. Videos engage people. Unlike a web article that is just static text and images, videos communicate with audio, …

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milwaukee video production

How to Choose the Best Milwaukee Video Production Company

It’s estimated that videos will represent 80% of all web traffic by this year. With over 1.9 billion Internet video users online, you have a vast opportunity to reach new customers. Each video you create is a chance to boost web traffic and attract new leads. If you’re not creating high-quality video content, however, you could miss …

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7 Tips for Making a Memorable Small Business Video Advertisement

Nearly everyone is inundated with advertisements daily. It is important to stand out among the pack. What is the difference between a poor ad that goes in one ear and out the other and a thoughtful video that is well-made and drives clients to your business? The last thing any company or brand wants is …

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video production company

What to Consider When Choosing a Milwaukee Video Production Company

Are you looking for different ways to differentiate your company’s content? Do you wonder how to make your content more engaging for your clientele? If so, then you need to hire a Milwaukee video company to help you out. Doing so can grant you the benefit of optimizing your brand, boosting your digital marketing campaigns, …

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video ideas

Showing Gratitude: Different Videos Small Business’ Can Use to Connect With Prospects and Clients

Are you running a small business? Are your sales growing steadily? Then it is a no-brainer that you need to show your appreciation to your loyal customers.  And as more consumers choose to go online to shop, there is no better way to connect with them through videos. Whether it’s a short video thanking them …

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5 Great Tips For Getting Your Company’s Videos Seen

Once you’ve hired a production company to make a video for you, the next step is getting your company’s video out there to be viewed by as many people as possible. So what exactly makes a great video? And what will keep viewers engaged? If you want don’t want your advertisements being skipped or ignored, follow our seven tips …

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Choosing the Right Video Production Company in Milwaukee: What You Need to Know

Video content will account for 80% of all web traffic by 2022. In fact, over 50% of customers search for a video before buying a product or service. If you’re not producing videos, there’s a chance you’re losing valuable customers.  Instead of falling behind, get ahead of the competition. By working with a video production …

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