Video content will account for 80% of all web traffic by 2022. In fact, over 50% of customers search for a video before buying a product or service. If you’re not producing videos, there’s a chance you’re losing valuable customers.
Instead of falling behind, get ahead of the competition. By working with a video production company in Milwaukee, WI, you can attract new customers. Producing videos as part of your content creation strategy can boost your search rankings, too.
Not sure where to start your search? Here are six tips that can help you find a top-notch Wisconsin video production company.
With these tips, you can find the production company ready to boost your business. Start your search today with these tips!
1. Know What You Need
Before looking for a video production company, take the time to consider your business goals. Are you trying to increase sales for a specific product? Maybe you want people to know more about your business.
Make a list of your long-term business goals, such as increasing:
- Brand awareness and recognition
- Website traffic
- Leads and conversions
First, determine your business goals. Then, you can pinpoint which video marketing strategies will help you accomplish those goals.
Improving your search engine optimization (SEO) strategy can help you rank higher on search engines like Google. A higher ranking will help you generate more brand awareness, leads, and conversions.
You can also increase traffic to your website by adding videos to your email campaigns.
If you want to increase sales for a specific product, you can create a product demo video. To improve brand awareness, you might want to create a company culture video.
Knowing your goals will help you determine what type of video you want to create. Then, you can find a Wisconsin video production company with the ability to create your video. A few video formats to consider include:
- Company profile videos
- Promotional videos
- Recruitment videos
- Social media videos
- Branding videos
- Product demonstrations
- Product launch videos
- Teaser videos
- Animated explainer videos
- Live videos
- Event videos
- Digital signage
- Customer testimonials
- Customer success stories
- Behind-the-scenes videos
- User-generated video campaigns
- Stunt videos
- Employee interviews
- FAQ videos
There are a lot of options! If you’re not sure where to start, your commercial video production team can help.
2. Set a Budget
Don’t start searching for a production company yet! First, take the time to sit down and establish your video production budget. How much can you spend on video marketing?
It’s important to note that video marketing can support your existing marketing campaigns.
For example, adding videos to your content can increase conversion rates by up to 80%. Videos can also increase your email clickthrough rates by 200-300%. You can also create videos for your pay-per-click (PPC) advertising campaigns.
If you’re worried about the cost of hiring a Milwaukee video team, consider the return on investment. By working with a professional team, you can make back the money you spend! With that in mind, it’s essential to work with an experienced team.
Otherwise, a low-quality video will only waste your time and money.
3. Start Searching
Now that you have your goals and budget in mind, you can start looking for professional video production in Milwaukee.
Google is one of the easiest ways to find a company in the area. Start there to develop your list. You can also check LinkedIn.
Do you have a professional connection who has posted a video for their business recently?
Have you worked with a digital marketing agency in Milwaukee, WI? They might point you in the direction of a local video production company as well.
Reach out to your professional network. They can help you find a Milwaukee video company other businesses already trust.
4. Review Their Portfolio
Once you have a list of local video production companies, explore each one’s website. Find their video portfolio to learn more about their work. As you watch each video, pay attention to the production quality.
Do they meet your expectations? You don’t want to work with a company that will throw together a cheap-looking video.
What is the main goal of each video you watch? Is it easy to determine? A good marketing video should help a business accomplish a marketing goal.
If you can’t determine that goal after watching the video, chances are it’s not helping the business.
Make sure each video you watch appears creative and unique. If every video looks the same, the production company is using a cookie-cutter approach.
You don’t want to spend money on a video that will make you look like your competitors.
As you watch videos from each company’s portfolio, start scratching agencies off your list. If they don’t meet your expectations, continue your search.
While you’re online, look for reviews from each company’s clients. You can find reviews on the company’s Google My Business. These reviews can give you a better idea of working with the company.
5. Schedule a Consultation
Schedule a meeting with each video production company on your list. While meeting with them, ask questions to learn more about their style and ability. For example, you can ask:
- Do you have experience creating different video formats?
- Do you only offer video services?
- What’s your process like?
- Do you offer the services I need?
- How much do your services cost?
- How long will my video project take?
- Can you help me accomplish my goals?
During the meeting, does the company ask about your business? They should take the time to understand what your company does and who you’re trying to reach. If they’re not asking questions, they likely won’t meet your expectations.
Discuss the scope of your project to make sure they can work within your budget and create the video you need.
6. Review the Contract
Gather quotes from a few different companies in the area. Make sure to review each production company’s contract before choosing one. Understanding the specifics of their contract could impact your decision.
Reel Them In: 6 Tips for Finding a Top-Notch Video Production Company
Lights, camera, and action! With these tips, you can take action and find the best video production company in Milwaukee. Once you start recording, you can create eye-catching videos and reel in new customers.
Ready to boost your business with a stunning video production? Let’s start rolling!
Contact us today to get started on your next video project.