We’ve all been there. You spend hours lovingly crafting a video, convinced it will be the next viral sensation. Anticipation builds up as you upload it to social media and then…nothing. Hardly anyone views it. All your hard work has gone down the drain. But why? Chances are, your video wasn’t optimized to work on different...
Are you running a small business? Are your sales growing steadily? Then it is a no-brainer that you need to show your appreciation to your loyal customers. And as more consumers choose to go online to shop, there is no better way to connect with them through videos. Whether it’s a short video thanking them...
Once you’ve hired a production company to make a video for you, the next step is getting your company’s video out there to be viewed by as many people as possible. So what exactly makes a great video? And what will keep viewers engaged? If you want don’t want your advertisements being skipped or ignored, follow our seven tips...
Video content will account for 80% of all web traffic by 2022. In fact, over 50% of customers search for a video before buying a product or service. If you’re not producing videos, there’s a chance you’re losing valuable customers. Instead of falling behind, get ahead of the competition. By working with a video production...
The problem? The National Sheep Improvement Program works with sheep farmers to improve genetics. NSIP wanted to increase membership into their organization. The solution? A series of videos nationwide with compelling testimonials which greatly increased membership. This one with the Helle Family Ranch in Dillon, Montana. Video production that gets results!
Marketers all across America are turning towards video. And it’s easy to see why. Small businesses in Milwaukee can use video marketing strategies to give their business a boost. This article will explain why video marketing is a good idea and some simple strategies to incorporate video marketing in Milwaukee. Why Use Video Marketing? Video...
The problem? While the Genesee Country Village Museum is truly packed with history, it’s between two larger cities. They needed to increase traffic and increase funding. The solution? Through a series of videos, both narrative and interview based, Highlights Media assisted in garnering great funds and building foot traffic to the museum. Video production that...
The problem? Beyond Vision, along with GenMet, wanted to educate children as to the benefits of manufacturing and engineering via a one day event. The solution? Through fun visuals plus student and employee interviews, Highlights Media captured the moment for years to come. Video production that gets results!
The problem? Marian University is a highly productive but small university with unique qualities. They wanted to increase enrollment while sharing these qualities. The solution? Working with marketing, Highlights Media produced a series of commercials. This one, “Work”, demonstrates the University’s culture of hard work. Video production that gets results!
The problem? Coachlite Inn and Suites in Sister Bay, Wisconsin recently renovated their hotel and wanted to increase traffic. The solution? Highlights Media captured photos for reservation sites and created a series of videos for social media and for various placement on the website. Video production that gets results!
