Are you an entrepreneur, a small business owner, or a large corporation in the Milwaukee area looking to grow your digital presence?
Do you want to find a new way to meet your target audience with a new product or service?
Perhaps you have been trying to find the best way to market yourself and grow your customer base. Are you tired of dishing out money for marketing costs that just don’t seem to grow your business? If so, relax. We’ve got you covered.
Here are 10 reasons why video marketing for business is worth every penny.
The Importance of Video Marketing for Business
If your business is only using text and pictures for marketing, you may be missing the mother of all business marketing mediums. Consider this:
- 37 seconds, that’s the average amount of time a person spends reading a blog post (NewsCred)
- 1,140 – 1,285 words, that’s the optimal length for a blog post to rank on sites like Google (SearchMetrics)
- 3.5 hours,that is the average length it takes to write a blog post (OrbitMedia)
Now contrast those statistics with video marketing statistics:
- 1 minute of video is equal to 1.8 million words to your audience (Insivia)
- 81% of businesses use video as a marketing tool-up from 63% last year (Biteable)
- A Facebook executive predicts that their platform will be all video and no text by 2021 (Quartz)
Considering these statistics, it’s easy to see that if your business isn’t using video marketing as part of its strategy, you’re missing a HUGE opportunity. Without further ado, our 10 reasons why you need video marketing is so powerful.
1. Video Boosts Conversions
YouTube is the second biggest search engine on the planet, it comes as no surprise that video content reigns supreme.
Did you know that adding a product video to your landing page can increase your conversions by 80%?
When it comes to increasing digital engagement, it appears that video doesn’t just increase customer engagement, but also conversions. If you’re looking to boost your conversion rate it’s important to add a video to your marketing budget.
2. Video Increases ROI
According to a statistic from Forbes Magazine, 64% of users are more likely to buy a product after watching a video. Also, Hubspot indicates that an amazing 80% of users recall a video ad that they viewed in the past month!
All of this means an increased return on investment.
3. Video Builds Brand Trust
It is no surprise the social media loves video. Scroll through any social media platform and you’ll see that video dominates most of the content you see, or is attached to text for effect.
The easiest way to build brand trust is to have your video content shared by others. Most people don’t trust a business they are unfamiliar with, but they trust their friends. Adding video to your marketing budget will help increase your brand awareness on popular social media sites like Twitter, Facebook, Instagram, and others.
4. Consumers Love Video on Social Media
According to Animoto, since 2018 video has been the favorite type of content of social media users. Based on Social Media Marketing Reports 73% of people are more likely to buy a product after consuming video content.
With the power of Instagram and influencers and the power of sharing content, it just makes sense to use video in your marketing budget.
5. Video Increases Lead Generation
Businesses have shown a 66% increase in qualified leads from video content found on social media (OptinMonster, 2019). We’ve already talked about the power of video on social media platforms, but to know that this has shown evidence in customer acquisition is very exciting.
By adding video content to your marketing plan, you can not only increase customer awareness and trust but also lead generation.
6. Longer User Engagement on Your Site
Forbes Magazine indicates that the average customer spends 88% more time on your website if you have video content on it. This is a powerful statistic to demonstrate the power of video, not only just for social media marketing, but for your website to increase customer engagement.
The longer a customer stays on your site, the more information they gather about your products and your business. This can only increase brand awareness and trust.
7. Growing Popularity of Video
In 2019, internet users spent an average of 6 hours and 48 minutes per week watching video content (Limelight, 2019). That’s a huge amount of engagement when we consider the average blog post only gets 37 seconds of engagement.
If the engagement was even questioned, According to statistics from Forbes, internet users retain 95% of video content compared to 10% when reading that same information in text. Let that sink in.
Perhaps the popularity of video comes from its increased enhancement of the user’s experience. If you’re producing video ads, you’ve got your customer’s attention.
8. Demand for Video Is Increasing
The power of video simply can’t be second-guessed. With the amount of customer engagement, return on investment, customer acquisition, and its popularity on social media platforms video isn’t going anywhere soon.
According to Hubspot, 54% of internet users want to see more video content from a brand or business they support (Hubspot, 2018). The best kind of marketing is marketing that is shared. We’ve already seen the power of using video on social media platforms.
How good would it feel to know that even a fraction of that 50% of customers share your video content? That’s free marketing for your business and more trust from your customer.
9. Video Is a Powerful Marketing Tool
If you are a business looking to increase customer engagement, brand loyalty, and profits, it just makes sense to add video to your marketing strategy. A 2019 report indicates that 87% of marketing professionals use video as a marketing tool (Wyzowl, 2019).
With its ability to be easily shared, and its proven ability to resonate in the memory of your customers, video is a marketing trend you don’t want to miss.
10. Internet Users Everywhere Enjoy Video Content
According to Statista, 85% of internet users in the United States watched video content from one or more devices. Knowing that most content is viewed on phones, makes video a more popular choice if you’re considering a new marketing strategy for your business.
Adding Video to Your Marketing Budget
By now you are well aware of the power of adding video marketing for business to your marketing strategy.
If you are an entrepreneur, a small business, or a corporation in Milwaukee that is looking to add more video to your marketing strategy contact us to find out your video marketing options.